Case Study: Sabor Latin Street Grill achieves customer loyalty-driven sales growth with Square

How Sabor Latin Street Grill Built Customer Loyalty and Over $40k in Sales

Sabor Latin Street Grill needed a scalable way to grow beyond its full-service restaurant model and support fast-casual expansion with online ordering, delivery, and a point-of-sale system that could keep up. The restaurant turned to Square, including Square Websites, to streamline ordering, pickups, and customer engagement across its locations.

Square helped Sabor simplify operations, manage peak-hour order flow, and run loyalty and marketing campaigns more efficiently. The results were strong: 24% of sales came from loyalty customers, those customers spent 30% more on average, email campaigns achieved a 40% open rate, and Square-driven marketing generated more than $40,000 in attributable sales in Q1 2022.

Sabor Latin Street Grill

Edgar Hernandez

Chief Technology Officer