Case Study: Anheuser-Busch achieves a 32% boost in order value with Square

How QR Code Ordering Helped Anheuser-Busch’s Biergarten Boost Order Value by 32%

Anheuser-Busch’s Biergarten at the flagship St. Louis brewery needed a better way to manage busy food and drink orders, reduce wait times, and ease pressure on bartenders. The team adopted Square’s Websites and self-serve QR code ordering to streamline service and improve the customer experience.

With Square, QR code orders went straight to the kitchen, freeing staff and saving an estimated 2.5 hours per day. Square also cut employee training time from two hours to 30 minutes and from three days of peer training to one day. QR code ordering now makes up 35% of total food and drink orders, and the biergarten also saw order values boost by 32% while tips held steady at 18–20%.

Anheuser-Busch

Scott Smith

Director of Brewery Services