Case Study: Outside Lands creates faster, seamless festival experiences with Square

How Outside Lands Utilizes Technology to Create Memorable Experiences

Outside Lands, the San Francisco music festival that draws more than 200,000 attendees each year, needed a way to keep lines moving and create a smoother experience across food, beverage, and merchandise. As the event expanded beyond music into many touchpoints, it turned to Square and Square Inventory Management to support fast, flexible transactions and better on-site operations.

Square helped Outside Lands centralize payments, enable order-ahead for food, drinks, and merchandise through the Square In-App Payments SDK, and provide real-time inventory visibility for vendors. The result was faster processing, fewer bottlenecks, and a more convenient attendee experience, with vendors able to restock popular items quickly and festivalgoers able to skip lines and pick up orders more efficiently.

Outside Lands