Case Study: Papa Noel Christmas Trees achieves its best season yet with Square

How Online Sales and Delivery Helped Papa Noel Have Their Best Season Yet

Papa Noel Christmas Trees, a 40-year-old seasonal family business, faced the uncertainty of the 2020 holiday season and needed a way to serve customers safely while managing demand across locations. Using Square’s online ordering and delivery tools, they expanded beyond in-person tree lots to reach customers who wanted a contactless option.

Square helped Papa Noel centralize sales and inventory across locations while supporting online ordering, local delivery, and contactless payment. The results were their best season ever: about $125,000 more in revenue, $50,000 more profit in 12 fewer days, and a surge of first-time customers, with online sales becoming a much bigger part of the business.

Papa Noel Christmas Trees

Beau Coen

Chief Executive Officer