Case Study: Barn Owl Garden Center achieves 40% more repeat customers with Square

How Multihyphenate Plant Retailer Finds Growth Outside of the Garden

Barn Owl Garden Center, a family-run plant retailer in Carol Stream, Illinois, has grown far beyond a traditional garden shop by offering thousands of products, landscaping services, and community events. To manage that complexity and compete with big-box retailers, the business turned to Square, using tools like Square for Retail, Square Loyalty, Square Invoices, and Square’s online store and payments ecosystem.

Square helped Barn Owl Garden Center track inventory across channels, speed up checkout, improve loyalty engagement, and streamline invoicing and admin work. The results included a 40% year-over-year increase in repeat customers, a 7% increase in transactions without adding staff, a 15% business growth since joining Square in 2022, and nearly 20% higher on-time payments from commercial clients.

Barn Owl Garden Center

Clark Hudmon

Owner