Case Study: MudFire achieves greater community access and online sales growth with Square

How MudFire Is Increasing Access in the Ceramics Community

MudFire, a Georgia-based ceramics studio, wanted to preserve its community ethos while expanding access to clay and making the business more sustainable. With Square, MudFire set up an online store and used appointment scheduling software to better serve members and customers while reducing the operational burden on owner Deklan Ranlett.

Square helped MudFire sell ceramics online, offer additional revenue streams, and manage studio availability more efficiently. The results included weekly online orders and a 160% boost in sales during a socially distanced holiday sale, while appointment tools gave instructors more control over their schedules and freed Ranlett to focus on the studio’s mission.

MudFire

Deanna Ranlett

Owner