Case Study: Modi Toys achieves international DTC growth with Square

How Modi Toys Went from Side Hustle to an International DTC Success Story

Modi Toys, founded by siblings Avani Modi Sarkar and Viral Modi, grew from a side hustle into a direct-to-consumer toy brand rooted in South Asian culture. The company’s challenge was scaling a niche, faith-based product line while expanding internationally and improving in-person sales operations. Square helped support that growth with tools like Square Reader for festival and fair transactions, alongside other Square products and resources.

With Square, Modi Toys made it easier to accept chip and contactless payments at events while keeping finances organized and connected. The brand has since sold more than 40,000 products across 28 countries, launched five SKUs, and built momentum from organic word of mouth into a growing international business.

Modi Toys

Avani Modi Sarkar

Entrepreneur