Case Study: Miette Patisserie & Confiserie increases cake sales by 105% with Square

How Miette Patisserie Increased Cake Sales by 105%

Miette Patisserie & Confiserie, the San Francisco pastry business founded by Meg Ray, was already using Square Point of Sale in-store but needed a better way to connect its online and offline shopping experiences. Its previous eCommerce setup didn’t sync inventory with the POS and was controlled by an outside vendor, limiting Miette’s ability to manage the website and present a consistent brand.

Square helped Miette build an online store with Square Websites, integrating real-time inventory syncing, unified product data, and direct website control. The bakery gained same-day pickup options, improved branding, and more targeted marketing, leading to measurable growth including a 105% increase in cake sales, 25% growth in cupcake sales, and 53% growth in holiday candy sales.

Miette Patisserie & Confiserie

Meg Ray

Founder