Case Study: Tikka Shack expands to 14 locations with Square

How Masala Wok and Tikka Shack Expanded to 14 Locations With Square

Tikka Shack, part of the Masala Wok restaurant group, grew from a single fast-casual Indian concept into a multi-location business while facing the challenge of opening new stores more affordably, managing customer data, and getting real-time sales visibility. The founders turned to Square, including its restaurant and online ordering tools, to help streamline operations and support expansion.

Square implemented an all-in-one system that simplified menu updates, reduced hardware and build-out costs, and improved catering and loyalty marketing efforts. The results included expansion to 14 locations, online pickup accounting for 15% of order volume, and a 50% drop in phone orders, with Square continuing to support future growth plans.

Tikka Shack

Pramod Prodduturi

Founder and Co-Owner