Case Study: Maison Danel achieves resilience and community-driven growth with Square

A Square Case Study

Preview of the Maison Danel Case Study

How Maison Danel Is Harnessing the 'Collective Spirit' To Thrive

Maison Danel, a San Francisco tea salon and patisserie, opened just before the pandemic and quickly faced the challenge of losing in-person dining. The business had to rethink its original vision and find a way to keep serving customers while staying true to its French-inspired experience, with support from Square’s business tools.

Square helped Maison Danel adapt by supporting its shift to takeout and delivery and by enabling smoother operations as the team reimagined menu items and the customer experience. The result was a resilient new model that kept the business moving forward, including memorable delivery packaging, optimized takeout offerings, and new local partnerships that expanded seating and community reach.


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Maison Danel

David de Betelu

Maison Danel


Square

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