Case Study: Woon Kitchen achieves restaurant growth and stronger customer community with Square

How Keegan Fong of Woon Kitchen Leaned Into Marketing To Grow His Restaurant

Woon Kitchen, the LA-based homestyle Chinese restaurant founded by Keegan Fong, faced the challenge of growing from a pop-up into a brick-and-mortar business while Fong navigated the food-and-beverage industry for the first time. He also needed a simpler way to handle operations during the pandemic as the business expanded into online ordering, delivery, and merchandise.

Square helped Woon Kitchen centralize operations through its ecosystem, including tools like Square Invoices and Square Terminal, making invoicing and in-person ordering easier to manage. With Square, Fong saved time on back-end work and was able to focus more on grassroots marketing and community-building, helping Woon Kitchen grow into a thriving restaurant with expanded locations and a stronger customer following.

Woon Kitchen

Keegan Fong

Owner