Case Study: Dig Gardens achieves 80% loyalty sales with Square and WooCommerce

How Dig Gardens Achieved 80% Loyalty Sales Leveraging Square and WooCommerce

Dig Gardens, a Northern California garden center with locations in Santa Cruz and Aptos, needed a better way to run both its in-store and online business as it scaled. After starting on Shopify, the company wanted a more dynamic system for point of sale, workshops, inventory, and customer loyalty, and turned to Square, including Square Point of Sale and the WooCommerce integration.

Square helped Dig Gardens connect its website and brick-and-mortar operations in one system, syncing inventory in real time and giving the team a fuller view of customers and sales. The results were strong: 80% of 2025 sales so far came from loyalty members, who spend 116% more per transaction than non-members, and Square Text Message Marketing has become a highly effective channel for promotions and customer retention.

Dig Gardens

Cara Meyers

Founder and Owner