Case Study: Green Apple Books achieves greater efficiency and expansion with Square

How Data and Technology Helped Green Apple Books Grow and Expand

Green Apple Books, the San Francisco independent bookstore, faced thin margins, rigid book pricing, and outdated manual systems that made payments, inventory tracking, and expansion difficult. The company turned to Square tools to streamline operations and gain real-time sales visibility while supporting in-store and offsite selling.

Square implemented a more efficient payments and backend system that simplified card processing, improved cash flow, and gave Green Apple Books data to track sales trends and manage inventory in real time. As a result, the bookstore expanded to four locations, reduced weekly inventory management at a popup to about 15 minutes, and spent more time connecting with customers and growing the business.

Green Apple Books

Peter Mulvihill

Co-owner