Case Study: Craft + Carry grows its loyalty program and customer community with Square

How Craft + Carry keeps customers coming back

Craft + Carry, a New York bottle shop that expanded from one small Brooklyn location to four stores in Manhattan, needed a better way to keep repeat customers engaged across locations. As the business grew, the team wanted to build stronger customer connections, encourage repeat visits, and stay in touch through marketing, loyalty programs, and gift cards using Square.

Square provided Craft + Carry with integrated Loyalty, Marketing, and Square Gift Cards tools to create a seamless community-focused experience. The results included overwhelmingly positive customer feedback, steady repeat purchases, and measurable sales lift from email campaigns, with one Square marketing email generating as much as $5,000 in sales.

Craft + Carry

Dieter Seelig

Owner