Case Study: Chip City achieves faster growth and stronger customer loyalty with Square

How Chip City Baked Its Way to Million Dollar Investments and 45 Locations

Chip City, the cookie brand founded by Peter Phillips and Theodore Gailas, grew from a 250-square-foot New York storefront into a rapidly expanding chain, but it faced the challenge of standing out in a crowded, fast-changing market where social media trends and paid marketing offered limited returns. To keep customers engaged and operations efficient, Chip City used Square tools, including Square Register and Square Loyalty, to support a smoother in-store experience and better customer retention.

Square helped Chip City build a hospitality-first model with in-store kiosks, fast checkout, and a simple system staff could learn quickly, even with turnover. The result was stronger customer interaction, repeat business through a points-based loyalty program, and growth to more than 50 locations across nine states, with $17.5 million raised to date.

Chip City

Peter Phillips

Chip City