Case Study: Bubbly Paws achieves franchise growth across 15+ locations with Square

How Bubbly Paws Franchised 10+ Locations With the Square Ecosystem

Bubbly Paws, a pet grooming salon that grew from one Minneapolis-area shop to more than 15 locations, needed a reliable point-of-sale system to support franchising and protect sales during outages. After a major POS failure, the company chose Square for its ability to run cards even without internet, along with tools like Square Websites, Square Marketing, Square Payroll, and Square Gift Cards.

Square helped Bubbly Paws standardize operations across franchises while still letting each location feel local. Its custom booking system, Pawtastic, was integrated with Square so customers could book, pay, track appointments, and use gift cards across stores. Square Marketing also enabled reminder texts and timely promotions, including a blizzard-related gift card offer that generated $10,000 in gift card sales in one day, helping fuel continued expansion with nine more locations in the works.

Bubbly Paws

Keith Miller

Founder and Owner