Case Study: Reynolds Towing Service achieves 30% more customers served per day with Square

How a successful towing company uses mobile payments to help 30 percent more customers a day

Reynolds Towing Service is Central Illinois’ largest towing company, with 50 vehicles and 26 employees offering 24/7 towing and roadside assistance. As the business grew, its legacy payment process—drivers calling dispatch to relay card numbers—became slow, error-prone and expensive, tying up phone lines during peak times, producing miskeyed invoices, high card-not-present fees, and time-consuming bookkeeping.

Reynolds adopted Square’s mobile readers (including chip-capable devices and Offline Mode) so drivers could take payments roadside, send digital receipts, and use Square’s POS, Virtual Terminal and Dashboard. Transactions dropped from about five minutes to seconds, enabling the company to serve 30% more customers per day, cut processing fees by about 1% (saving thousands weekly), reduce staffing/overtime, eliminate many unpaid invoices, and gain faster deposits and clearer analytics.

Reynolds Towing Service

Susan Jepsen

Chief Financial Officer