Case Study: Steel N Ink Achieves Scalable Multi-Location Growth with Square

How a single-location tattoo and body piercing studio has expanded to 15 locations — and is still growing — with Square

Steel N Ink, a tattoo and body piercing studio in Ontario and Winnipeg, Canada, grew from a single seasonal piercing location into a 15-location business, but needed a more modern, integrated way to manage bookings, payments, and operations. Before Square, the team relied on cash registers, paper scheduling, and manual phone bookings, which became hard to scale as the business expanded and added retail, multiple artists, and more locations.

Steel N Ink implemented the Square ecosystem, including Square Point of Sale, Square Appointments, Square Websites, Square Contracts, Square Messages, Square Marketing, and Square Loyalty. With Square, the business saw a 25% increase in online bookings, reduced no-shows by 10%, and saved over 20,000 hours since 2020 through automated messaging and scheduling; nearly 60% of clients joined the loyalty program, and members spent 91% more per visit in 2023.

Steel N Ink

Jamie Randolph

Owner