Case Study: Datz Deli achieves viral growth and seamless expansion with Square

How a Missing Ingredient Took This Guyanese Deli From Local Gem to National Spotlight

Datz Deli, a Guyanese deli in New York, wanted to introduce more people to its culture and food while overcoming slow early sales and the challenge of serving customers smoothly at pop-up and new locations. The business needed a simple payment solution that could keep up with its fast growth, and it turned to Square, including Square Terminal and Square for Restaurants.

Square helped Datz Deli streamline payments at Smorgasburg and support expansion into additional locations. With Square, the team could accept tap payments quickly and send funds directly to their account, helping the deli scale from one shop to three locations, gain viral attention, and earn national coverage, including a mention in The New York Times.

Datz Deli

Joshua Dat

Founder and Owner