Case Study: The Daily Beet achieves 27% sales growth and stronger customer frequency with Square

Healthy Quick-Service Restaurant Juices Up Sales and Customer Frequency

The Daily Beet, a healthy quick-service restaurant that grew from a bicycle juice cart into multiple brick-and-mortar locations, needed a fast, intuitive system to handle higher transaction volume and support future growth. After trying another POS that proved too limited, the business returned to Square and later added Square Online, Square Loyalty, and Square Marketing to keep service smooth and customer relationships strong.

Square helped The Daily Beet streamline ordering, reward repeat customers, and run targeted email and text campaigns. The results were measurable: sales increased 27% within six months of switching back to Square, a loyalty email campaign generated $13,124 in attributed sales, and Square Marketing and Loyalty drove $88,000 in attributed sales in 2024.

The Daily Beet

Dylan Maisel

Owner