Case Study: The Sports Bra achieves seamless growth and scalable restaurant operations with Square

Growing From the First-of-Its-Kind to Franchising

The Sports Bra, the first bar dedicated entirely to women’s sports, launched with big demand but struggled when its initial point-of-sale system couldn’t handle heavy traffic or support easy staff training. As founder Jenny Nguyen looked to grow the business into new locations, she needed a reliable restaurant technology partner, and the team chose Square for its flexibility and restaurant-friendly features.

Square implemented multiple point-of-sale stations and handheld Square Terminals to keep orders moving during busy game days, events, and pop-ups. With Square, The Sports Bra improved reporting, streamlined operations, and gained the scalability needed for franchising; the business had already reached nearly $1 million in revenue within eight months of opening, and Square is now helping support its nationwide expansion plans.

The Sports Bra

Jenny Nguyen

Founder