Case Study: Poor George achieves omnichannel retail growth with Square

Growing From a Vintage Pop-Up to a Thriving Omnichannel Retail Business With Square

Poor George, a vintage pop-up turned lifestyle boutique in Cold Spring, New York, grew into a thriving omnichannel retail business but needed a way to manage payments, inventory, staffing, and customer engagement across in-store and online channels. Using Square, including Square Point of Sale, Square for Retail, and a Square website, the business looked to keep operations organized while serving both local shoppers and seasonal customers.

Square implemented a connected retail and online commerce setup for Poor George, along with payroll, HR, and marketing tools to simplify day-to-day operations. The results included a 20% increase in sales from the Square website, thousands of dollars in additional yearly revenue from online gift cards, and email newsletters with a 75% open rate, helping Square support stronger customer retention and streamlined growth.

Poor George

Cadah Goulet

Owner