Case Study: Kyra's Bake Shop doubles online sales with Square

“Cupcake Wars” Winner Uses Square to Help Double Online Sales

Kyra’s Bake Shop, led by Cupcake Wars winner Kyra Bussanich, needed a better way to manage growing demand after expanding from TV fame to a brick-and-mortar bakery. The shop was dealing with clunky payment hardware, limited integrations, rising payroll needs, and a need for an online channel to serve its wider fan base. Square Point of Sale and Square’s website tools helped Kyra’s Bake Shop run more smoothly while supporting both in-store and online sales.

Square implemented an integrated system that brought together payroll, labor, inventory, pricing, loyalty, and website ordering in one place. With the Square website, Kyra’s Bake Shop added preorders, pickup, delivery, and catering, and used SEO features to reach more customers. The results were strong: sales doubled after switching to a Square website, and payroll costs were reduced by 50% with Square Payroll.

Kyra's Bake Shop

Kyra Bussanich

Owner