Case Study: Brushfire achieves a 22% lift in re-registrations with Square

Brushfire - Customer Case Study

Brushfire is a leader in online ticketing and registration for churches and nonprofits, providing customizable ticketing, assigned seating, and e-ticketing for large-scale events. They faced a fragmented payments stack—separate systems for online sales, box office, and mobile apps—that made onsite kiosks and in-app registration hard to run and reconcile while maintaining PCI compliance.

By integrating Square’s APIs and In‑App Payments SDK, Brushfire unified payments and reporting across in-person, in-app, and online channels, eliminating card-data handling and simplifying reconciliation. The omnichannel solution drove a 22% lift in re-registrations at the 2018 Hillsong Conference (with 17% of that revenue via the new mobile app), and Brushfire now offers its Event App through the Square App Marketplace.

Brushfire

Jorin Slaybaugh

VP Technology