Case Study: Mothership Coffee Roasters builds community and drives growth with Square

Beyond the Bean Mothership Coffee’s Community-First Approach

Mothership Coffee Roasters, a Las Vegas coffee brand known for its community-first approach, was looking to grow beyond roasting into a multi-location coffee shop while staying true to its mission. As the business expanded, it needed tools that would help it reach more customers, support merchandise and events, and keep operations simple for staff and guests. Square, including Square Online and its POS system, supported that growth.

Square helped Mothership Coffee Roasters sell meaningful merchandise online, manage events, and streamline checkout across locations. The result was stronger customer connections, improved staff retention, and a smoother experience that encouraged repeat visits. With Square, Mothership Coffee Roasters also built new revenue streams, grew to six locations, and strengthened the community relationships that helped it win Best Coffeehouse in Las Vegas in 2025.

Mothership Coffee Roasters

Juanny Romero

CEO and founder