Case Study: APIExperts achieves scalable plugin growth and seamless online-to-offline store integration with Square

APIExperts - Customer Case Study

APIExperts.io, a division of WP Experts, builds API-based plugins and integrations for WordPress and WooCommerce. Faced with customer demand to connect in-person and online stores and fill gaps in payments, inventory, and subscriptions, the team needed a robust, developer-friendly platform and clear documentation to scale products quickly.

They adopted Square’s platform—integrating with at least nine Square APIs—to build roughly 24 plugins, including top products WP Easy Pay and WooSquare Plus (each with 4,000+ connected merchants). Square’s documentation and support accelerated development, led to an official partnership, drove organic growth and positive customer feedback, and enabled ongoing expansion into features like gift cards and digital wallets.

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