Case Study: World Business Chicago achieves 55% YoY organic impression growth and amplified audience reach with Sprout Social

World Business Chicago Realizes its Full Potential With the Help of Sprout Social’s Analytics Features

World Business Chicago (WBC), a nonprofit focused on driving economic growth and inclusion across the city, needed to amplify a new mission to reach traditionally marginalized communities despite a relatively small social following. The challenge was proving to leadership that their social content was truly penetrating beyond their direct followers and delivering measurable influence comparable to traditional press and advertising.

WBC adopted Sprout Social’s analytics and publishing tools—using the Sent Messages Potential Reach report plus Queue and the publishing calendar—to track amplification to second- and third-degree audiences and plan strategic content. The result: a 55% year‑over‑year increase in organic impressions, a 150% increase in impressions per tweet, and roughly 9,000 followers with a total potential reach of 1.8 million, giving the C‑suite clear proof of social impact and freeing the team to focus on real‑time event coverage and thought leadership.

World Business Chicago

Sean Anderson

Community Specialist