Case Study: West Monroe achieves 123% YoY social traffic growth and sources 53% of social leads with Bambu by Sprout Social

West Monroe empowers employees on social with Bambu by Sprout Social

West Monroe, a business and technology consulting firm, faced the challenge of standing out as a trusted thought leader and consistently engaging prospects in a crowded consulting market. The firm needed a scalable way to prove expertise and nurture relationships beyond traditional marketing channels.

West Monroe implemented Bambu by Sprout Social to curate personalized content for employees to share, backed by executive sponsorship and performance scorecards. The program drove 10,863 shares in the first six months, grew social-driven website traffic 123% year over year, produced 53% of the firm’s social leads, and delivered visitors who stayed twice as long and were twice as likely to convert, with about 400 active users on the platform.

West Monroe

Laura Older

Digital Marketing Specialist