Case Study: VTWO achieves dramatic social reach and engagement growth with Sprout Social Advanced Listening

VTWO helps clients realize their potential using Sprout Social Advanced Listening

VTWO, a Melbourne-based boutique consultancy specializing in social strategy, content, design and data, partnered with social enterprise Puka Up to expand reach and improve content that drives mental health conversations. Their challenge was turning social data into a clear strategy—understanding audience preferences, measuring campaign impact and shaping the Puka Up podcast—so they could engage more people and increase meaningful interactions.

VTWO adopted Sprout Social with Advanced Listening (including Simply Measured capabilities) to surface trends, segment audiences and quickly act on insights. The results were dramatic: Puka Up saw a 283% YoY increase in Instagram followers, 458% YoY increase in Instagram engagement and 909% YoY increase in Instagram impressions, contributing to 5.3 million social impressions, 132,400 engagements and 15,000 link clicks in one year.

VTWO

Dan Wilkins

General Manager and Co-Founder