Case Study: VolunteerMatch achieves optimized posting and increased engagement with Sprout Social

VolunteerMatch Uses ViralPost for Optimized Posting

VolunteerMatch connects volunteers, nonprofits and corporations with meaningful service opportunities. To extend that mission on social, a single team member managed all Facebook and Twitter activity and the organization lacked efficient publishing, cross‑department collaboration, clear performance insights and a way to reliably reach its three target audiences at the right times.

Using Sprout Social, VolunteerMatch centralized publishing with Queue, routed messages to the right teams via Tasking, tracked performance with Sent Messages reports and automated timing with ViralPost. The result: fewer distribution headaches, faster, more accurate responses across departments, clearer content insights to replicate what works and higher audience reach and engagement—freeing the team to focus on creating valuable content and building relationships.

VolunteerMatch