Case Study: Catalonia Hotels streamlines multi-location content strategy and boosts productivity with Sprout Social

Using Sprout to Strengthen the Content Strategy of a Franchise

Catalonia Hotels & Resorts, a Caribbean hotel franchise, needed a way for its three-person social team to plan, schedule and publish content across 17 profiles spanning six locations. Coordinating a dense hotel-marketing content strategy across multiple properties created workflow bottlenecks and made it hard to maintain consistent, high-performing social content.

By adopting Sprout Social’s publishing calendar, scheduler and analytics, the team can schedule the same post to multiple profiles in one step, visualize all scheduled content at a glance, and use the Sent Messages report to identify top-performing posts. The result: shorter processes, greater community manager productivity, more optimized content choices and an easier way to create and manage quality, crowd-pleasing content across the franchise.

Catalonia Hotels

Ana Laura Montaño González

Community Manager