Case Study: Carvel halves Twitter response time with Sprout Social's Suggested Replies

Using Sprout Social’s Suggested Replies to Improve Response Time on Twitter

Carvel used Sprout Social to manage the high volume of Twitter activity around its #FreeConeDay promotion and needed a faster way to respond to fans in real time without sacrificing tone or brand consistency.

By using Sprout’s Suggested Replies — which groups similar inbound messages, surfaces pre-approved brand responses and lets account managers pick and edit suggested Tweet copy without extra approvals — Carvel halved its Twitter response time during the event while maintaining personalized, on‑brand replies, a capability its social media manager called a valuable addition.

Carvel

Matt Courtoy

Social Media Manager