Case Study: Carolina Hurricanes achieves real-time fan engagement with Sprout Social

Using Sprout Social’s Mobile App to Engage & Publish in Real Time

The Carolina Hurricanes, an NHL franchise, needed to rally fan support and keep a two-way conversation going on game days by posting timely social updates directly from the stands. Their challenge was responding to fans and publishing fresh, real-time content during fast-moving moments like goals and postgame interviews.

By using Sprout Social’s mobile app—including the Smart Inbox, collaboration tools, and drafted-message workflows—multiple team members can quickly respond and publish from the arena. The result is faster, more engaging posts (like goal GIFs) and stronger fan interaction, helping the Hurricanes maintain real-time conversation and social success.

Carolina Hurricanes

Coop Elias

Social Media Specialist