Case Study: Sun Tan City achieves 29 million Facebook impressions and 79% follower growth with Sprout Social

Using Sprout Social for Team Collaboration Across Franchises

Sun Tan City, a franchised chain with about 270 salons across 22 states, needed a way for a central team of 15 social media marketers to coordinate activity and support for hundreds of location-specific social profiles. The challenge was managing more than 600 profiles across four networks and handling a high volume of customer messages while maintaining timely, consistent responses for each franchise.

By using Sprout Social’s collaboration tools and the Smart Inbox, the team streamlined workflow and worked together on more than 500 incoming messages per day, responding to 71% within 24 hours. Over one year this approach helped Sun Tan City’s location Pages generate 29 million Facebook impressions and grow the brand’s Facebook following by 79%.

Sun Tan City