Case Study: Trello achieves 71% Twitter follower growth and increased brand awareness with Sprout Social

Using Sprout Social for Influencer Marketing Campaigns

Trello, a leader in project management software, wanted to boost brand awareness and attract new users with a New Year’s resolutions campaign called #ReadySetGoal. To amplify the campaign, the marketing team needed to identify and engage influential users who already used Trello.

Using Sprout Social’s Brand Keywords and influencer tools, Trello reached out to relevant influencers—most notably Tim Ferriss—to drive campaign tweets and engagement. Sprout tracked the campaign performance, which delivered a 71% increase in Twitter followers, a 33% rise in @mentions, a 7% lift in impressions per Tweet, and measurable new-user acquisition.

Trello

Brian Cervino

Product Marketing Manager