Case Study: Trek Bicycle achieves 1,002% boost in social engagement and streamlined global customer care with Sprout Social

Trek Bicycle Uses Simply Measured to Increase Engagement

Trek Bicycle, a global leader in high-end bicycles, needed a way to keep its brand voice and craftsmanship consistent across far-flung offices while improving content distribution and customer support. Local marketers struggled to find on‑brand assets and social was often siloed, making it difficult to scale efficient, timely responses to customers.

By adopting Sprout Social, Trek centralized its Asset Library, scheduling, Smart Inbox, tagging and approval workflows, and added advanced analytics and listening to inform decisions and product teams. In the past six months this approach drove major engagement gains: a 59% increase in social messages received, 112% more followers and a 1,002% increase in total social engagements, while streamlining collaboration and customer care.

Trek Bicycle

Andrew Rosch

Director of Marketing Strategy, Ecommerce and Events