Case Study: Tito's Handmade Vodka achieves significant organic engagement growth and brand loyalty with Sprout Social

Tito’s Handmade Vodka Establishes Brand Loyalty With an Authentic Social Strategy

Tito’s Handmade Vodka, a nearly two-decade-old spirits brand, needed to build authentic relationships with consumers and compete with larger competitors by creating consistent, people-first social experiences. The team also needed a way to monitor industry trends and ensure a unified seasonal cocktail program across channels while maintaining genuine, one-to-one conversations with fans.

Using Sprout Social’s monitoring and publishing tools—Brand Keywords, the Smart Inbox and Instagram reporting—Tito’s focused on personal replies and consistent campaign messaging. In four months the strategy drove a 162% increase in organic Twitter engagement, an 81% rise in Twitter impressions and 43.5% follower growth on Twitter, plus a 12.6% follower gain and a 37% lift in Instagram engagement; hashtag mentions grew ~33% and average post interactions rose substantially.

Tito's Handmade Vodka

Katy Gelhausen

Web & Social Media Coordinator