Case Study: Titleist achieves a 78% increase in customer interactions with Sprout Social

Titleist Drives Up Interactions With Customers by 78%

Titleist, the leading golf equipment brand, wanted to turn its organic following into deeper, ongoing relationships with avid golfers and brand fans. The challenge was finding a partner and platform that could aggregate conversations, prioritize high-value engagement and provide the analytics needed to focus outreach and fuel authentic social interactions.

By partnering with Sprout Social, Titleist used monitoring, content planning and scalable reporting to join conversations, grow Team Titleist advocacy and target highly engaged audiences. The result: unique interactions rose 78%, driving organic growth across key channels, surfacing the most engaging content through social analytics, enabling a data-driven content strategy and creating consistent opportunities to connect with brand fans.

Titleist