Case Study: International Hockey Federation achieves 24/7 global fan engagement with Sprout Social

The International Hockey Federation Uses Sprout to Win With Fans Around the World

The International Hockey Federation (FIH), the governing body for hockey across more than 130 countries, needed to serve fans of every team worldwide—a task that created major operational challenges. The social team had to manage a vast library of visual assets, maintain consistency across multiple contributors (including an external agency), and deliver 24-hour, real-time event coverage across time zones while staff were frequently traveling.

FIH adopted Sprout Social to centralize assets and streamline workflow: the Asset Library simplified on-the-go asset retrieval, the Publishing Calendar enabled a bird’s-eye view for consistency and gap-filling, and advanced scheduling plus Smart Inbox supported round‑the‑clock publishing and message management. The result: a small, distributed team now delivers consistent, timely global coverage, simplifies approvals and asset sharing, and maintains an active presence that helps them “win” with fans around the world.

International Hockey Federation

Nikki Symmons

Digital Manager