Case Study: City of Las Vegas achieves a 275% increase in brand impressions with Bambu by Sprout Social

The City of Las Vegas increases brand visibility with Bambu by Sprout Social

The City of Las Vegas wanted to increase brand visibility and give employees a louder, more accurate voice on social media—sharing everything from tourism and redevelopment news to road closures and festival updates. Although employee advocacy was familiar to the communications team, staff were initially nervous, so the city needed a structured program, clear goals and training to build trust and ensure consistent messaging.

The city adopted Bambu by Sprout Social, trained employees, and set goals around promoting development, building employee culture and delivering accurate information. As a result, stories shared per active user rose to 8.5 (from 2.9), total stories shared spiked 320% and brand impressions increased 275%; city channels grew to rival local media, Parks & Rec promotions reached wider audiences, and employees helped quickly correct misinformation and amplify key messages.

City of Las Vegas

Jennifer Davies

Social Media Manager