Case Study: TechSmith achieves 5x follower growth and scalable social engagement with Sprout Social

TechSmith and Sprout Social Tackle Social Engagement for Five Company Brands

TechSmith, the maker of screen-capture and video tutorial software, needed to scale social engagement across 26 profiles with a small core team and rotating contributors. The challenge was to read and respond to every incoming message, consistently share useful content, and coordinate staff across marketing, sales, HR and other departments without missing customer interactions.

Partnering with Sprout Social gave TechSmith a single-stream inbox, conversation history, Sprout Queue and ViralPost scheduling, plus easy onboarding for occasional users. As a result they maintained full customer coverage while growing reach and activity: 5× more followers, 17% higher engagement, a 2× increase in daily tips shared and 29 people actively managing social.

TechSmith

Daniel Foster

Social Media Strategist