Case Study: Steward Health Care achieves 32% audience growth and stronger patient engagement with Sprout Social

Steward Health Care Maintains Online Oversight & Engages Patients Using Sprout Social

Steward Health Care, America’s largest for‑profit private hospital operator with facilities across the U.S. and Malta, needed to scale a growing social media footprint while preserving brand control and regulatory compliance. As local hospitals began managing their own channels, the organization faced the challenge of decentralizing publishing and engagement without risking inconsistent messaging or patient‑privacy missteps.

By adopting Sprout Social, Steward gave local teams autonomy with centralized oversight through user permissions, approval workflows, Smart Inbox, publishing tools and an Asset Library, enabling faster responses and more community‑focused engagement. The platform helped drive measurable growth: over a six‑month period (through April 12, 2018) Steward saw a 32.3% increase in followers and roughly 43.2 million impressions, 141,521 engagements and 108,752 link clicks, while maintaining consistent brand and compliance controls.

Steward Health Care

Mary Crotty

Marketing Communications and Public Relations Consultant