Case Study: River Island achieves 15 million social engagements, 6.1 million link clicks and 10,000 chatbot responses with Sprout Social

Sprout Social outfits River Island for success on social media

River Island, a London-based fashion retailer with 350+ stores and millions of social followers, needed to scale high-volume publishing, maintain strict approval workflows and support customer service and e-commerce during rapidly changing market conditions. The social team was producing nearly 400 posts per month (about 176 tweets/month) and required tools to save time and surface actionable insights.

By adopting Sprout Social for scheduling and approvals, Chatbots, Listening, Tag Reports and Premium Analytics, River Island automated FAQs, streamlined planning and measured creative performance. The result: nearly 10,000 chatbot auto-responses in three months and, within six months, 15 million content engagements and 6.1 million post link clicks—enabling the team to prove social ROI and shift to a full 360° content strategy.

River Island

Chloe Bebbington

Social Media Marketing Manager