Case Study: Salesforce saves 12,000 hours in the first year with Sprout Social

Salesforce’s social media team saves 12,000 hours in first year using Sprout Social

Salesforce, the CRM software company behind Dreamforce, needed a better way to manage social media engagement across its 150+ channels and support real-time collaboration during a massive global event. To improve speed, reporting, and customer interactions year-round, Salesforce adopted Sprout Social as its new enterprise social media management platform.

Sprout Social helped Salesforce streamline reporting, social listening, community management, and approvals through automation, workflows, Smart Inbox, and mobile capabilities. As a result, the team reported moving 10 times faster per day on community management and saving more than 12,000 hours in the first year, while gaining faster insights and stronger engagement with its Trailblazer audience.

Salesforce

Marissa Kraines

Vice President and Global Head of Social Media