Case Study: Residencia achieves streamlined workflows and measurable performance with Sprout Social

Residencia Streamlines Workflow, Measures Performance Using Sprout Social

Residencia is a Mexico City–based advertising agency that creates shareable brand content for Hispanic markets. As the team grew and managed multiple clients in “cells,” they needed a way to streamline workflows, control permissions, handle high volumes of customer messages and reliably measure KPIs like response rate and response time.

Using Sprout Social’s Groups, user permissions, Smart Inbox and reporting, Residencia centralized collaboration, message handling and performance tracking. The agency drove major results for clients like Volkswagen de México—nearly 2 million new fans year‑over‑year—with follower gains across platforms (Twitter +21.3%, Facebook +49.7%, Instagram +53.1%, LinkedIn +75.9%), 3.6 billion impressions (a 94% increase) and engagements up 87% to more than 30 million, while improving team oversight and response metrics.

Residencia

Alan Vargas

Social Media Director