Case Study: Marquette University achieves a unified social ecosystem and major engagement gains with Sprout Social

Powering Marquette’s Social Ecosystem With Sprout

Marquette University needed to bring order to a sprawling social ecosystem—76 profiles across Twitter, Facebook, Instagram and LinkedIn managed by 32 account managers from multiple departments. Without a centralized system they faced duplicated work, inconsistent messaging and difficulty coordinating cross‑departmental campaigns and audience targeting.

Standardizing on Sprout Social centralized planning, task assignment and analytics, enabling real‑time collaboration, audience segmentation and targeted alumni outreach. The platform drove clear results: 29% YoY Instagram follower growth, a 35% YoY increase in Twitter click‑through rate and a 45% YoY lift in Facebook click‑through rate, while streamlining workflow and strengthening campuswide engagement.

Marquette University

Laura White

Director for the College of Communication