Case Study: Northwestern Settlement achieves dramatic social engagement growth and saves time with Sprout Social

Northwestern Settlement Uses Sprout Social to Save Time, Engage Target Audiences

Northwestern Settlement, a Chicago nonprofit serving low-income families through programs from a food pantry to a residential camp, needed a way to reach donors, volunteers, parents and partners across multiple social pages with very limited staff, budget and time. Changing algorithms and dispersed audiences made organic reach and efficient management a major challenge.

By adopting Sprout Social the team consolidated monitoring, scheduling and post-level analytics, enabling faster responses, smarter timing and easier reporting of ROI. Over three years the organization saw a 73% increase in social impressions, a 100% increase in engagements and a 590.6% jump in messages received (about 2 million impressions, 25,100 engagements and 4,100 link clicks), plus continued month-over-month growth.

Northwestern Settlement

Katie Taylor

Director of Development