Case Study: Marquette University strengthens campus-wide social engagement with Sprout Social

Marquette University boosts Instagram followers 29% with Sprout Social

Marquette University faced the challenge of managing a sprawling social media ecosystem of 76 profiles across multiple departments without a centralized strategy. This led to disjointed messaging, duplicated efforts, and inefficient collaboration among their 32 account managers. To overcome this, they turned to the Sprout Social platform.

By implementing Sprout Social, Marquette's teams gained a unified platform for planning, publishing, and collaboration. The solution enabled efficient cross-departmental workflow through features like Case Assignment and provided centralized analytics to tailor content for specific audiences. The measurable results included a 29% year-over-year increase in Instagram followers, a 35% increase in Twitter click-through rate, and a 45% increase in Facebook click-through rate, demonstrating significantly improved engagement and efficiency.

Marquette University