Case Study: KETTLER achieves massive engagement growth and streamlined social management with Sprout Social

KETTLER Uses Sprout Social to Engage Customers Across Broad Real Estate Portfolio

KETTLER, a developer and manager of more than 30,000 apartment and condominium units across 120+ properties, needed a way to maintain brand consistency while giving on-site teams more posting autonomy and proving social ROI. The company struggled with fragmented workflows and limited visibility into engagement and impressions using native platform reports.

KETTLER implemented Sprout Social—using message approval, standardized workflows, analytics, tagging and chatbots—to streamline publishing and customer care. The program drove large lifts in engagement (corporate engagement up 293.4%; one property +548.8% year‑over‑year, another +247.8%), roughly 92.7% follower growth for some profiles, and delivered 603,432 impressions and 5,774 link clicks.

KETTLER

Melissa Fasano

Director of Audience Engagement