Case Study: Minor Hotels boosts its online presence and social media efficiency with Sprout Social

International hotel chain Minor Hotels uses Sprout to boost its online presence

Minor Hotels, an international hotel owner, operator and investor based in Bangkok, Thailand, struggled to understand whether its social media campaigns were driving engagement and new hotel customers. Before using Sprout Social, the team spent up to two days manually compiling reports and could only measure performance monthly, making it hard to set KPIs, track progress, and manage a growing number of social accounts.

Minor Hotels implemented Sprout Social in 2020 to centralize content planning, scheduling, and collaboration across properties, while also gaining faster reporting and listening capabilities. With Sprout Social, the team can manage more accounts, run tagged and competitor reports, and use integrations like Canva, Google Analytics, and Zendesk; one specialist can now handle five to six accounts instead of two profiles before, and the company moved from manual Excel reporting to weekly or bi-weekly performance reviews.

Minor Hotels

Acharee Punyashthiti

Assistant Director of Social Media and Advertising